mia LDN

MIA London is a clothing brand that carries the “Made in Africa, Established in London” label. We created a campaign around the release of MIA’s first accessories range: their Recycled Clear Bags, designed to reduce MIA’s carbon footprint. We conceptualised the campaign, co-designing the bags with MIA’s team, location and talent scouting for the campaign shoot, and producing a documentary titled “How Long is a Piece of String” to push forward the sustainability narrative and the importance of up cycling and reusing materials when designing. MIA was featured in the likes of Viper Magazine and Metal Magazine.